Modern creative.
In the business of changing culture through creative, with over 100+ Cannes Lions, One Show, Webby, D&AD, and Grand Clio awards won
The Drum “World top 25 Most Awarded Executive Creative Director” (2021, 2020, 2017)
The Latest:
Coming up: the national police is opening real stations in major gaming platforms: Roblox and Minecraft. Children can file complaints straight within the platform, learn about safety online and get consulting from real detectives and law enforcement workers - in their avatar form.
The “Party Wristband”, a replica of the Nova party entrance bracelet is on the cover of Time Magazine
We handed out all of our agency awards to the teams who made the work (Copywriters, Art Directors, Designers, Strategic Planners), and emptied of awards cabinet (Read about it here)
“Disrupting LinkedIn with 'Less Than Excited' Campaign for Kol Zchut” according to LBBonline (Read here)
The Classics:
The time we gave 2nd chances to people who gives a 2nd chance to others
Brand: Donate Life
We recorded an album of reimagined love songs (with Bob Dylan and Kesha!) so every type of love can be celebrated
Brand: MGM Resorts
To launch Darren Aronofski’s “One Strange Rock” we made a VR helmet that imitate astronaut experience
Brand: National Geographic
When we baked statistics into cakes, to show the bittersweet reality of gender gap in Romania
Brand: Paul (YUM! Brands)
proud of this one. its when we partnered with Unilever to erase every swastika and hate message off the walls of Bucharest
Brand: Cif (Unilever)
The time our battle with single use plastic turned to a Senate debate
Brand: National Geographic
A film that was so fun doing, it landed on my portfolio. directed by Brian Buckly
Brand: United States Postal Service
The fact some people confuse Bucharest with Budapest is a great insult for Romanians and Hungarians. we help fix that.
Brand: ROM Chocolate
We showed the world the poor kids of Romania are having better time than the Rich Kids of Instagram
Brand: KFC
